UNWTO is the leading international organization in the field of tourism. It serves as a global forum for tourism policy issues and practical source of tourism know-how.
With its headquarters in Madrid, Spain, UNWTO plays a central and decisive role in promoting the development of responsible, sustainable and universally accessible tourism, with the aim of contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms. In pursuing this aim, the Organization pays particular attention to the interests of developing countries in the field of tourism.
The UNWTO plays a catalytic role in promoting technology transfers and international cooperation, in stimulating and developing public-private sector partnerships and in encouraging the implementation of the Global Code of Ethics for Tourism, with a view to ensuring that member countries, tourist destinations and businesses maximize the positive economic, social and cultural effects of tourism and fully reap its benefits, while minimizing its negative social and environmental impacts.
UNWTO's membership includes 161 countries and territories and more than 390 affiliate members representing the private sector, educational institutions, tourism associations and local tourism authorities.